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After the effects of the pandemic, our lifestyle has also become online.
By analyzing past trends and being aware of current changes, agency marketing Myvina sends you the latest and easiest trends for 2022.
Here are the latest Digital Marketing trends for you:

1. Highly interactive content

As social media platforms grow constantly, so businesses also have the opportunity to reach out to a huge number of potential customers through these ones. But how to approach effectively as well as to increase impressions on social media platforms when the algorithms of these platforms require posts to have a high amount of interaction.
Some types of interactive content you need to keep in mind to increase the effectiveness of your digital marketing strategy:

2. Chatbots and Virtual Assistants.

With the need for "instant" replies from customers and the great development of AI, Chatbots and Virtual Assistants are two extremely effective tools to meet this need of many customers and enhance their experiences when you can immediately answer them the basic information or available information about the event on social media channels, emails, or websites without letting them wait so long for your reply and you can also save a lot of time. This is why most businesses are trying to integrate Chatbots and Virtual Assistants into their digital marketing strategies or request this service from agency marketing.

3. Combined online events on social media

When COVID hits, our life must become online in order to continue to exist. And since then, online events have gradually become more popular than ever, and even though the epidemic has been down, now many people prefer virtual events because of their convenience. Creating attractive online events can be a good choice for businesses to attract a large number of potential customers - who are in need of learning about your products/services.

4. Social media posts with shoppable function

Now a day, consumers often don't want to waste time searching for a product they've seen in a social media post. Instead, they just want to touch and buy. That's why being able to click buy directly at a social post has become a popular social media marketing trend in recent years. With this kind of post, customers simply tap on an image to purchase a product through the company's website, and they're taken back to the social platform they're using. Besides, your business can accelerate the customer's decision to buy your products/service right at the moment they have seen the post.

5. AI and RankBrain

As you know, SEO is an important technique for increasing traffic and conversion rates.
However, in order to create an effective SEO strategy, you need to keep up with the latest Google algorithms. For example, Google no longer ranks pages based only on the number of times a keyword has been mentioned. Instead, Google now uses an AI technology called RankBrain to determine how relevant a page is with the searched keyword.
Google's goal in using this technology is to create a better user experience by providing only the most relevant and high-quality results at the top of the SERPs. And to improve your SEO rankings with RankBain, you will need to start by writing quality content that includes your relevant keywords, and this also consumes quite a bit of your time. That's why agency marketing was born to help you with these difficult techniques.

6. Mobile Marketing

Surprisingly, many people will now use phones and tablets to surf the internet, so setting up a mobile marketing strategy like speeding up your website for mobile devices or optimizing your website interface on mobile will bring unexpected effects to increase sales for your business.

7. Short video platforms

There is no denying the popularity of short video platforms such as Tik Tok, Instagram Reels, and YouTube Shorts thanks to their extremely high entertainment.
With the number of young people using these platforms constantly increasing in the past few years, it is essential to focus on producing short videos that immediately attract viewers to increase the effectiveness of your social media marketing plan.
But not all businesses have much time to create many short videos to keep up with the progress of their digital marketing plan. Therefore, choosing an agency marketing in Vietnam will save you a lot of time to focus on your real business.

8. Brand message

Focusing on developing your brand message will greatly affect the success of your brand later. Using social media platforms is the easiest way to express your brand message as you can measure and connect with people who are genuinely interested in the topic your message is oriented to.
Regardless of what product or service you are selling, Digital Marketing is a potential path in the past pandemic years and in the future. Having a suitable digital marketing strategy and making sure to keep up with the trends will help you reach your target audience, increase brand awareness, and ultimately grow your business in changing constantly of the market.

Take note of these new trends and don't hesitate to contact us for a free consultation on the right Digital Marketing service for your business.
Myvina Team.

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